Hesitant? We get it. In today’s world, it’s hard to trust a brand. So many companies use the guise of charity to drive sales and line the pockets of executives. We’re different. The truth is that we are a small family run operation, and our mission that drove us to start this brand has always and will always be to use our brand as a platform to conserve public lands. We are not a non-profit. Of course, our goal is to use this brand to financially support our family and the families of our employees, while simultaneously supporting the lands we love. Our promise to you is that we will never lose sight of our original vision to use our brand to protect and conserve our public lands and always be up front about our donations.
What do we mean by net proceeds?
In our case, ‘net proceeds’ means the amount left over after we pay our expenses. Expenses include cost of goods, operational, and marketing costs, but DOES NOT include any salaries or profits taken. We will always prioritize donations over our own salaries.